Rob has been in the beauty industry for over 20 years. In the early days, as a marketing developer and IT support, he quickly grew a passion to help individuals expand their knowledge and skills to increase productivity. He prides himself as being the bridge between practical and technological, enjoying a addiction for the latest in geek toys. He has worked in the retail sales and operated many private businesses for more than a decade, gaining a wealth of expertise in all areas of business. His passion to help people has even been expanded to a support group of beauty professionals and the mental health area in Creata Circle of Care. The future of Creata with Rob at the helm has no limit of growth potential. Rob is thrilled to be part of the leadership team of Creata Beauty.