This professional line has been created to brighten and revitalize bleached, grey/white and color treated hair. For pure, absolute, and impeccable blondes.

Enriched with the latest generation of Active ingredients, grape extract, and purple pigment. Intensely moisturizes the hair and neutralizes unwanted yellow tones.

Brightens blond
Tones unwanted yellow highlights
Enhances the natural appearance of grey and white hair
And gives blond, bleached and highlighted hair body.

Purple Power

It contains special three-dimensional anti-reflective and extremely advanced.· Purple Pigments that act by delicately neutralizing the yellow tones in bleached grey/white hair, making the hair look naturally brighter.